This logo redesign was created for J.J. Best Banc & Co., a company known for financing classic and collector cars. The original logo felt outdated and no longer reflected the brand’s identity or its deep connection to the automotive world. The goal of the redesign was to create a mark that felt both timeless and relevant, one that better communicates the company’s expertise and passion for classic vehicles.

The new logo is a detailed illustration of a classic car, designed to highlight the brand’s deep knowledge and appreciation of automotive design. The updated design balances tradition with a more contemporary visual language, aligning the brand more closely with its audience of car enthusiasts and collectors.